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| Best Seller  | Berkley Flicker Shad Crankbait The unique action of the Berkley Flicker Shad Crankbait creates a "Flicker" that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive... ... more
Berkley Flicker Shad Crankbait The unique action of the Berkley Flicker Shad Crankbait creates a "Flicker" that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive... | go to store |
 | The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
| Best Seller  | The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... ... more
The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... | go to store |
 | The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... ... more
The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... | go to store |
 | The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley PowerBait Glitter Chroma-Glow Dough Berkley PowerBait Glitter Chroma-Glow Dough combines the fish attracting formula of PowerBait with glitter and intense colors for a knockout punch to trout.FeaturesGlitter simulates real fish scales and allows trout to see bait from a distanceFloating... ... more
Berkley PowerBait Glitter Chroma-Glow Dough Berkley PowerBait Glitter Chroma-Glow Dough combines the fish attracting formula of PowerBait with glitter and intense colors for a knockout punch to trout.FeaturesGlitter simulates real fish scales and allows trout to see bait from a distanceFloating... | go to store |
 | The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... ... more
The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... | go to store |
 | Berkley Trilene Big Game Monofilament Fishing Line Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... ... more
Berkley Trilene Big Game Monofilament Fishing Line Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... | go to store |
 | Berkley PowerBait MaxScent Flatnose Jerk Shad The Berkley PowerBait MaxScent Flatnose Jerk Shad takes one of the most proven soft bait profiles to the next level with MaxScent technology.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years... ... more
Berkley PowerBait MaxScent Flatnose Jerk Shad The Berkley PowerBait MaxScent Flatnose Jerk Shad takes one of the most proven soft bait profiles to the next level with MaxScent technology.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years... | go to store |
 | The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... ... more
The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... | go to store |
 | The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... ... more
The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... | go to store |
 | The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... ... more
Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... | go to store |
 | Berkley PowerBait Hollow Belly The Berkley PowerBait Hollow Belly is a hollow bodied swimbait with tremendous swimming action and a lifelike profile. Various colorways match the forage in your area.Berkley PowerBait makes novice anglers good and good anglers great! Berkley... ... more
Berkley PowerBait Hollow Belly The Berkley PowerBait Hollow Belly is a hollow bodied swimbait with tremendous swimming action and a lifelike profile. Various colorways match the forage in your area.Berkley PowerBait makes novice anglers good and good anglers great! Berkley... | go to store |
 | Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... ... more
Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... | go to store |
 | Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... ... more
Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... | go to store |
 | The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... ... more
Berkley Trilene XT Monofilament Fishing Line The best Trilene XT® Monofilament Fishing Line ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance and knot strength than original formula!FeaturesEXTRA TOUGH FOR ULTRA ABRASION... | go to store |
 | Berkley PowerBait MaxScent The General The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... ... more
Berkley PowerBait MaxScent The General The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... | go to store |
 | The Berkley J-Walker Topwater is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape,... ... more
The Berkley J-Walker Topwater is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape,... | go to store |
 | The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... ... more
The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... | go to store |
 | The Berkley Gulp! Crawler is a fat tail straight worm that is perfect for jigging and drop-shotting, as the fat tail bobs well in vertical presentations.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!... ... more
The Berkley Gulp! Crawler is a fat tail straight worm that is perfect for jigging and drop-shotting, as the fat tail bobs well in vertical presentations.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!... | go to store |
 | Berkley PowerBait Crazy Legs Chigger Craw The Berkley PowerBait Crazy Legs Chigger craw takes all the benefits of a creature bait and a craw and combines them in one fish-attracting profile. Oversized claws flap vigorously on a steady retrieve, while the curly tail antenna provide an enticing... ... more
Berkley PowerBait Crazy Legs Chigger Craw The Berkley PowerBait Crazy Legs Chigger craw takes all the benefits of a creature bait and a craw and combines them in one fish-attracting profile. Oversized claws flap vigorously on a steady retrieve, while the curly tail antenna provide an enticing... | go to store |
 | The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... ... more
The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... | go to store |
 | The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... ... more
The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... | go to store |
 | The Berkley Dredger Crankbait has a weighted bill that gets the bait down and keeps it down. Plenty of fish-catching colors across a range of sizes.Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard... ... more
The Berkley Dredger Crankbait has a weighted bill that gets the bait down and keeps it down. Plenty of fish-catching colors across a range of sizes.Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard... | go to store |
 | Berkley PowerBait Chigger Craw The Berkley PowerBait Chigger Craw has become a favorite bait of tournament anglers nationwide. With huge, high-action claws, this bait flaps vigorously on a steady retrieve. Excellent for swimming jigs over cover, or for hopping structure jigs off... ... more
Berkley PowerBait Chigger Craw The Berkley PowerBait Chigger Craw has become a favorite bait of tournament anglers nationwide. With huge, high-action claws, this bait flaps vigorously on a steady retrieve. Excellent for swimming jigs over cover, or for hopping structure jigs off... | go to store |
 | The Berkley J-Walker Topwater is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape,... ... more
The Berkley J-Walker Topwater is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape,... | go to store |
 | Berkley PowerBait MaxScent Flat Worm The Berkley PowerBait MaxScent Flat Worm is a 3.6" flat bottom worm designed for drop shotting, but is also good on a jighead.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
Berkley PowerBait MaxScent Flat Worm The Berkley PowerBait MaxScent Flat Worm is a 3.6" flat bottom worm designed for drop shotting, but is also good on a jighead.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley PowerBait Hollow Belly The Berkley PowerBait Hollow Belly is a hollow bodied swimbait with tremendous swimming action and a lifelike profile. Various colorways match the forage in your area.Berkley PowerBait makes novice anglers good and good anglers great! Berkley... ... more
Berkley PowerBait Hollow Belly The Berkley PowerBait Hollow Belly is a hollow bodied swimbait with tremendous swimming action and a lifelike profile. Various colorways match the forage in your area.Berkley PowerBait makes novice anglers good and good anglers great! Berkley... | go to store |
 | Berkley Trilene XL Monofilament Fishing Line The best Berkley Trilene XL Monofilament Fishing Line ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum... ... more
Berkley Trilene XL Monofilament Fishing Line The best Berkley Trilene XL Monofilament Fishing Line ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum... | go to store |
 | Berkley PowerBait Glitter Trout Bait Salmon Egg Berkley PowerBait Glitter Salmon Egg Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light... ... more
Berkley PowerBait Glitter Trout Bait Salmon Egg Berkley PowerBait Glitter Salmon Egg Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light... | go to store |
 | Berkley PowerBait MaxScent The General The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... ... more
Berkley PowerBait MaxScent The General The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... | go to store |
 | Berkley PowerBait MaxScent Flatnose Jerk Shad The Berkley PowerBait MaxScent Flatnose Jerk Shad takes one of the most proven soft bait profiles to the next level with MaxScent technology.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years... ... more
Berkley PowerBait MaxScent Flatnose Jerk Shad The Berkley PowerBait MaxScent Flatnose Jerk Shad takes one of the most proven soft bait profiles to the next level with MaxScent technology.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years... | $8.49 $5.46 go to store |
 | Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... ... more
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash.... | go to store |
 | The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... ... more
The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... | go to store |
 | The Berkley PowerBait The General is a classic soft stickbait, great for all kinds of presentations and techniques.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
The Berkley PowerBait The General is a classic soft stickbait, great for all kinds of presentations and techniques.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley PowerBait MaxScent Meaty Chunk The Berkley PowerBait MaxScent Meaty Chunk is a 3" rounded profile chunk with exceptional swimming action.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent... ... more
Berkley PowerBait MaxScent Meaty Chunk The Berkley PowerBait MaxScent Meaty Chunk is a 3" rounded profile chunk with exceptional swimming action.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent... | $8.49 $5.46 go to store |
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